Jeans&Towels / Borse e Cose
<p>The Jeans&Towels and Borse e cose flagship store opened its doors in Helsinki on the 25th of August 2023. Spearheaded by Creative Director Samu-Jussi Koski, who gained international recognition for founding pioneering fashion label Samuji as well as his longstanding career at Finnish icon Marimekko, the space presents the two new brands and their universes, as well as a carefully curated collection of visiting brands and artists.</p>
<p>The space introduces both nostalgia-infused universe of Jeans&Towels, characterised by all-gender jeans and accessories fit for a life spent basking in the sun as well as the the urban and confident world of Borse e cose with its meticulously designed leather bags and woollen scarves. Both brands are focused on providing high-quality items made from sustainable fabrics and designed to withstand the test of time and trends. Aligning with the brands’ ethos of consciousness and quality, the store also provides an on-site sewing service for tailoring the jeans’ inseam length.</p>
<p>While serving as a flagship store for Jeans&Towels and Borse e cose, the space will also feature an ever-evolving collection of brands and artists, handpicked by Koski and his team.</p>